Inside Netflix’s Calculated Sports Strategy

Plus, a prediction for the new Mark Wahlberg film ‘Arthur the King’

In this photo illustration, the Netflix logo is seen...

Photo Illustration by Idrees Abbas/SOPA Images/LightRocket via Getty Images

Matt is joined by Julia Alexander from Puck and Parrot Analytics to discuss what is and isn’t working in Netflix’s foray into live sports and sports-adjacent programming, and they outline how Netflix is experimenting to make a potential bid on live rights for a major sport. She reveals some data around Netflix viewership, explains why the sports documentary market is oversaturated, and outlines the importance of live sports for Netflix’s bottom line. Matt finishes the show with a prediction on the opening weekend box office for the new Mark Wahlberg film Arthur the King.

For a 20 percent discount on Matt’s Hollywood insider newsletter, What I’m Hearing …, click here.

Email us your thoughts!

Host: Matt Belloni
Guest: Julia Alexander
Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo

Subscribe: Spotify

Pop Culture

Products You May Like

Articles You May Like

‘Furiosa’ Is Here! Witness It!
Kevin Costner Wills His Own ‘Yellowstone’ Into Existence With ‘Horizon: An American Saga’
19 Years After Jude Law Publicly Confessed To An Affair, Sienna Miller Reflected On The “Dark” Chaos Of Their Relationship
Chaka Khan’s Daughter Called Out Diddy After His Apology Video Backlash For Allegedly Disrespecting Her Mother And Attacking Her Brother
Why Colorado Mahlerfest Matters