Inside Netflix’s Calculated Sports Strategy

Plus, a prediction for the new Mark Wahlberg film ‘Arthur the King’

In this photo illustration, the Netflix logo is seen...

Photo Illustration by Idrees Abbas/SOPA Images/LightRocket via Getty Images

Matt is joined by Julia Alexander from Puck and Parrot Analytics to discuss what is and isn’t working in Netflix’s foray into live sports and sports-adjacent programming, and they outline how Netflix is experimenting to make a potential bid on live rights for a major sport. She reveals some data around Netflix viewership, explains why the sports documentary market is oversaturated, and outlines the importance of live sports for Netflix’s bottom line. Matt finishes the show with a prediction on the opening weekend box office for the new Mark Wahlberg film Arthur the King.

For a 20 percent discount on Matt’s Hollywood insider newsletter, What I’m Hearing …, click here.

Email us your thoughts!

Host: Matt Belloni
Guest: Julia Alexander
Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo

Subscribe: Spotify

Pop Culture

Products You May Like

Articles You May Like

Future & Metro Boomin’s ‘We Still Don’t Trust You’ Debuts at No. 1 on Billboard 200
End of the Warriors, Knicks’ Ceiling, Zion, and Lillard’s Future With Frank Isola. Plus, Comedian Dan Soder.
Influenced by the Limitations of a Lifeboat in a Tidal Wave
The First Responders Season 1 Streaming: Watch & Stream Online via Hulu
Normcore Aesthetic: A Deliberately Ordinary Fashion Statement