Reverso Stories was created in 2021 to celebrate the 90th anniversary of its most celebrated timepiece and in 2023 the exhibition comes to Manhattan with its North American debut. It seems New York is a right fit for the Reverso’s Art Deco origins which is steeped in design also. After all, this was a timepiece created by Jaeger-LeCoultre first in 1931 while with the nine decades, the Reverso has seen more than 50 different calibers, while its blank metal flip side has since been decorated with enamel, engravings, or gemstones.
Located at IRON 23, the exhibition will happen between November 3 to November 22, 2023. The ‘Reverso Stories’ exhibition also happens just ahead of the grand opening of Jaeger-LeCoultre’s new flagship boutique on Madison Avenue. The exhibition revolves around four key themes: Story of an Icon, Style and Design, Innovation, and Craftsmanship. There is also a digital art installation by Korean artist Yiyun Kang; plus a space devoted to the video series ‘In the Making’, which reveals the facets of the 180 crafts practiced in the Manufacture; a room dedicated to Japanese artist Hokusai, whose works have been reproduced on Reverso timepieces; the 1931 Café serving an Art Deco-inspired menu; and hands-on watchmaking Discovery Workshops within the Atelier d’Antoine. Elsewhere, the exhibits will include the 2023 Reverso models launched at Watches and Wonders and two new Reverso Tribute Enamel models that will be launched during the New York season of ‘Reverso Stories’.
Amongst the new releases, the Jaeger-LeCoultre Reverso Tribute Chronograph comes in a stainless-steel version while there is also a Rose gold version. These two are differentiated by the distinctive blue accents for the steel while there is one with gold accents. These Reverso Tribute watches also have a Chronograph, plus Small Seconds models and a Tourbillon.