Bell & Ross Adds Copper Brown Dial to BR 05

From JustLuxe content partner iW Magazine

Bell & Ross adds a fourth dial color, copper brown, to the BR 05 collection, the watchmaker’s series of round-corner square-case watches with round dials and integrated bracelets.

The new Bell & Ross BR 05 Copper Brown.

The new BR 05 Copper Brown watch joins existing models in the collection with black, silver grey, and navy blue dials. 

“You have to breathe life into a range”, explains Bruno Belamich, creative director and co-founder of Bell & Ross. “It can be achieved through technique (movement), materials, or details. For the BR 05 Copper Brown, we chose the color,” he adds.

Bell & Ross introduced the BR 05 in 2019 as a contemporary version of its well-known square-cased BR 03 collection. BR 05 signaled the brand’s entry into the expanding field of Swiss-made 1970s-style steel watches with integrated bracelets.

The new watch’s golden-brown dial is finished with a sunburst pattern. Made specifically for the new model, the dial finish and color require Bell & Ross artisans to micro-engrave the metal plate of the dial in a circular pattern. Then, technicians add several coats of transparent brown varnish to the metal plate, creating a sense of depth.

Bell & Ross then adds the same metallic color to the indexes, which creates “the effect of a block of metal simply adorned by its sunburst brown dial,” according to Bell & Ross. The dial’s hands, indexes, and numerals are coated with SuperLuminova.

The watchmaker will offer the BR 05 Copper Brown with either an integrated polished and satin-finished steel bracelet or a sporty brown rubber strap.

Bell & Ross powers the watch with its Sellita-based BR-CAL 321 automatic movement. With the watch’s sapphire case-back the owner can view the caliber’s oscillating weight with a sports-car-rim-inspired design.

Prices: $4,600 for a rubber strap and $5,100 for a steel bracelet.


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