Luísa Sonza has been announced as one of the attractions for the historic first regular-season NFL game that will take place in Brazil. She will perform the Brazilian National Anthem. Other confirmed acts include Anitta, who will perform during the halftime show. Zeeba (who is American, with Brazilian parents) will sing the U.S. National Anthem, while DJ Carola will present a set before the game begins. The event will take place on Sept. 6 at Arena Corinthians in São Paulo.
In a conversation with Billboard Brazil, Luísa described the moment as an opportunity to increase the projection of her name and career outside her country. “This is a very important exposure. But above all, representing my country to the world is the greatest honor I can have as an artist,” she said.
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The National Anthem moment precedes the start of the match, and for Sonza, it’s a time that generates a lot of anticipation for the audience. “It’s always emotional because it’s about our roots, our homeland. Being able to represent that to the world will be an honor.” Read the exclusive interview below.
How did the invitation to sing the National Anthem at the NFL event in São Paulo come about?
The invitation came through Kley Tarcitano, an artistic director who currently works in the United States and collaborates with the NFL, along with Maria Garcia, who works with the NFL and the halftime show in the U.S. and worldwide. I said yes right away! The NFL is a global event, and I was very happy to be invited to their first game in Brazil. Singing the National Anthem is always a unique moment, especially at an event of this magnitude. Representing my country is incredible.
Can you give more details about what you’re preparing for your performance?
The performance of the National Anthem always comes with great expectations. I’ve been singing since I was a child, and I always sing along with all the other Brazilians during important moments in our history, at games, and in celebrations. The anthem is always emotional because it brings our roots, our homeland, and being able to represent that to the world will be an honor.
In the United States, there is a strong connection between pop music and sports, particularly with American football. How do you see this playing in Brazil?
I believe entertainment and sports always succeed together. I’ve always followed the Super Bowl finals, the incredible shows that happen every year, and I’m very happy to be part of this moment here in Brazil.
Regarding the audience here in Brazil, do you think being part of this historic NFL event could also introduce you to a new audience?
It always adds value. Being able to perform and sing for new audiences is important for all artists. Music is very vast in Brazil, and having this kind of representation is relevant for any artist’s career.
Do you believe that this performance could also bring international exposure to your career? Is that an important point for you?
Yes. I’ve already been more present abroad, and this is a very important exposure. But above all, representing my country to the world is the greatest honor I can have as an artist. I’m very happy with the invitation.