In certain corners of the web, the SSENSE sale is notorious. It’s notorious for its scale, its elite crop of designers, and, mostly, its mind-boggling discounts. You probably know all this—by now, the retailer’s seasonal event has been going on for a few weeks. Old news, GQ! Get with the program. Not so fast, bud. Because if you’ve held off on taking advantage of the deals thus far, your patience has just been rewarded: as of today, the e-comm juggernaut has ratcheted the savings up a notch, all the way up (or is it down?) to 60% off. Your wildest style-related dreams are that much closer to coming true—and your credit card will barely issue a peep!
We may not fly you out to the GQ studios for a celebrity-level shopping spree, but you can still play the game for real from the comfort of your own home. Ball out on the big names like Dries Van Noten and Gucci, or restock on quality staples from Nike and Levi’s. (Hell, you could even revamp your entire home and turn it into a design-lover’s paradise thanks to the shop’s well-curated lifestyle section.) It’s a lot to process, we know. But don’t short-circuit, because we whittled it all down to a very approachable 33 picks. (Look, we gotta set aside time to shop for ourselves, right?) Keep scrolling to see everything we’re eyeing from the SSENSE sale now, or make moves to the retailer’s site to browse the full selection in all its glory.
All products featured on GQ are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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Wacko Maria 50s shirt
Damn, you really should’ve joined your buddy’s bowling team.
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ROA slip-on sneakers
Don’t be fooled by the slip-on silhouette—you see those lugged Vibram soles and paneled neoprene uppers? House shoes these ain’t.
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System wide-leg trousers
You’re long overdue for a pair of pants with some leg room.
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Parajumpers “Pharrell” down jacket
Ironic that the nylon exterior looks so damn cool, because the duck down filling will keep you nothing but toasty.
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Camiel Fortgens exposed seams zip sweater
We’d say there’s an “indecent exposure” joke to be made here, but, frankly, nothing about this sweater is merely decent.
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Toga Virilis loafers
Somewhere in the back of your closet a pair of beat-to-death Weejuns are panicking.
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Snow Peak stand collard down vest
A goes-with-everything puffer vest is always a smart buy, but it’s an especially wise investment this time of year.
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Heron Preston silver multichain necklace
When it comes to silver chains, you could go the Connell Waldron route. But Heron Preston’s unabashedly chunky necklace makes a compelling case for going BIG and never looking back.
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Dr. Martens Made In England 1460 “Bex” boots
With all due respect to Paul Revere: the British are coming—and we couldn’t be more stoked about it.
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ADER Error Tripol sweater
Winter is bleak enough. Liven things up with a vibrant sweater.
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Y/Project classic wire jeans
Y/Project’s trademark meme-worthy denim is no joke; it really is that sick.
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Carhartt WIP “Prentis” jacket
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New Balance 2002RM mules
The convertible car of dad shoes.
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Marni brushed mohair scarf
Our jewelry may be covered up underneath our winter layers, but this is a prime opportunity to accessorize with some wild scarves.
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Yohji Yamamoto crisp tote
Look, bud—your canvas tote bag that you got for free just ain’t cutting it anymore.
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Andersson Bell “Matt” jeans
Dear Matt, whoever you are—we like your jeans a lot.
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Salomon XA Alpine 2 Advanced sneakers
Most sneakers would simply fall apart if you went toe to toe with a blizzard. These, however, are not most sneakers.
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Amomento wide-leg trousers
One of our favorite pairs of corduroys this season, Amomento’s luscious pants are wide-wale’d and wide-legged.
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Nike Blazer Mid ’77 Vintage high-top sneakers
Nike’s vintage-ized Blazer is proof that throwbacks will always be a good idea.
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Emanuele Bicocchi Knots necklace
An elegant and classic silver chain like this is like the cherry on top of your outfit.
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Nanamica cordura cargo pants
A good pair of cargo pants with a delightfully wide silhouette is the perfect companion to a new pair of shoes.
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Nike Air Kikuni sneaker
This freaky, yet somehow underrated, pair of Nikes is the kind of sneaker you need to pump up every outfit.
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Andersson Bell “Ardfert” sweater
Give that classic Fair Isle number the week off.
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Eytys Orion jeans
The leather may be faux, but the drip is real.
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Fear of God Vintage Runner sneakers
Jerry Lorenzo somehow balances futuristic and minimalist design into one single badass pair of sneakers.
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Essentials relaxed lounge pants
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Ostrya swirl beanie
Swirlies used to be a bad thing.
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Beams Plus 5G sweater
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Molly Goddard “Sully” vest
The layer you really, truly need right now.
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Andersson Bell “Sullivan” balaclava
Balaclavas are like the turtleneck of the beanie world and this one is clearly made from the salvaged scraps of a muppet factory.
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Stolen Grilfriends Club Altered State cardigan
RIP Mr. Rogers, you would’ve loved Stolen Girlfriends Club.
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Amomento wide-leg trousers
The lovechild of a pair of classic blue jeans and some fatherly corduroys, these five-pocket cords are the most luscious, most versatile pants you could possibly own.
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Charles Jeffrey Loverboy Punk Ears beanie
Worn by downtown cool kids and celebs alike, Charles Jeffrey Loverboy’s lovably pointy beanies are a funky reaction to traditional beanies.
