Beauty experts predict that the Muslim beauty sector will be worth over $50 billion by 2025. That is some customer base. And a very loyal one. But many non-Muslims in this ever-discerning, ingredient-conscious generation are also being converted to the undoubted and proven benefits of halal (“lawfully consumable”) and “tayyib” (pure, organic, and ethical ) beauty products.
“Amara Cosmetics” was one of the pioneers of halal cosmetics for Muslim and non-Muslim women searching for the most natural beauty products. Their products are certified by the Islamic Food And Nutrition Council of America. This means that all of the products are produced and packaged according to Islamic Codes of Law. Not only are the products appropriate for Muslim women, but the use of all-natural, plant-based ingredients also appeals to conscious consumers looking for products that are good for both humans and the environment.
What isn’t in the potions and lotions is just as important as what is. Not found are petrochemicals, parabens, artificial colors, EDTA, TEA, DEA, MEA, Phthalates, DMDM Hydantoin/Diazonial Urea, or Methylisothiazolinone, India has IBA. Pakistan, Atiqo Odho. Another big company catering to the halal-conscious and “haram”(forbidden-aware) is Sue Y Nabi and Nicolas Vu’s “Orveda”.
The name derives from the word “Origin of” and “Veda” as it’s inspired by the Ayurvedic philosophy and science that states that the skin has the power to heal by itself. It has been made to help reduce visible redness, yellowness, and dull patches and fight the appearance of olive tones (in Middle Eastern skins) and ashy tones in dark skins. Incorporated are natural prebiotics from fermented potatoes and bio-fermented marine enzymes from the volcanic waters off the Californian coast and Kombucha black tea.
Sue Y. Nabi was the CEO of both L’Oreal and Lancôme for 20 years and has created some of the most successful products in the world, including La vie est belle fragrance, Visionnaire, and Genifique eye serums. She also championed diversity in beauty and beauty marketing by introducing the first brunettes (not only blondes) in shampoo advertisements. Nicolas Vu is a hip-hop producer and a champion in many sports disciplines, including judo and boxing.
Orveda is all about strengthening the skin’s barriers, fighting irritants, and defending against pollutants and environmental stressors. Other brands include Dr. Mah’s “Saaf” and “Farsali” which produces a Volcanic Elixir as well as Unicorn Essence. “Tuesday In Love” is a Canadian company specializing in unique Halal certified water permeable nail polish and cosmetics. The polish allows water molecules to penetrate through the semi-permeable color membrane. Proceeds from every purchase are donated to Plan Canada and Islamic Relief Canada to help underprivileged children and their families.
PHB Ethical Beauty” is a UK-based brand that specializes in creating handmade 100% certified Halal cosmetic products that are vegan, not tested on animals, with safe, natural, organic, and non-GMO ingredients. The brand makes everything from restorative hair care sets to aloe vera hand soaps and mineral makeup foundations, with 20% of net profits donated to charities that support the brand’s mission to improve the lives of people and animals in the UK and across the world.
PHB (Pure. Handmade. British) describes itself as a compassionate company that uses eco-friendly packaging and responsibly sourced ingredients. It is a pioneering British family business and is now home to the world’s largest range of Natural, Vegan, Cruelty-Free & Halal Certified, plant-powered and compassionate beauty products. They describe themselves as “Purity pioneers”. “We set ourselves a mission – to provide the purest and most effective beauty products you can find,” says Rose Brown who founded the company with her partner John Tierney. “These have to be 100% naturally derived and ethical. This means NO animal-derived ingredients, toxic synthetic chemicals, harsh alcohols, or GMOs. We’re super-conscious about where our ingredients come from. The minerals in our cosmetics are sourced without the use of child labor. And we always ensure our ingredients are sustainably sourced and organic where possible. “We also intend to use PHB as a platform to raise awareness about ethical issues that arise in the cosmetics industry such as the relentless use of animal-derived ingredients, animal cruelty, plastic micro-beads, and the destructive use of palm oil.” 20% of net profits go to charity to help improve the lives of people and animals in the UK and around the world. PHB also has founded its own charity The OneLove Foundation.