As global consumers continue to enjoy their homes and outdoor living spaces, a consumer lifestyle solutions leader continues its sustainable innovations. Established in 1948, Keter creates highly livable spaces within and around customers’ homes. Industry-leading Keter fabricates a well-rounded selection of outdoor furniture, outdoor entertainment accessories, storage sheds, and garden boxes.
Keter’s durable, sustainable resin-based outdoor lifestyle products are made to withstand years of challenging weather conditions. Keter products are currently available in over 110 countries, on multiple eCommerce sites, and on the company’s own website.
Equally importantly, Keter maintains an unwavering commitment to sustainable operations. All Keter products are sustainably made, with an ever-growing percentage of recycled materials. Every Keter product is 100 percent recyclable.
The Keter Sustainability Report 2023 details the company’s global progress on the sustainability front. The accompanying Sustainability Strategy provides a blueprint for Keter’s multifaceted sustainability programs. Finally, three sustainability pillars help Keter address its global sustainability goals.
Keter’s Core Values: The Firm’s Corporate Compass
Six underlying values are at the heart of Keter’s global business operations. Keter Chief Executive Officer (or CEO) Alejandro Pena and his senior executives integrate these core values into Keter’s business operations, decision-making processes, and sustainability approach.
Product Innovation
Keter’s market research and product development experts regularly evaluate emerging consumer market trends. Keter’s leaders monitor customer feedback to identify the demand for new products and/or the need to modify existing products. Based on this information, Keter continuously introduces new products and updates processes as needed.
Successful Entrepreneurship
Like many highly successful entrepreneurs, Keter’s leaders are dedicated to the company’s mission. When obstacles appear, resourceful leaders navigate or step around them. Amidst the challenges, Keter’s determined leaders are optimistic about the future. Stated another way, they (and their team members) never give up.
One Global Team
Keter’s global operations collectively provide quality consumer lifestyle products to customers in more than 110 countries. For perspective, 5,000 employees fabricate (and support) Keter products in 20 manufacturing plants in 10 countries. That said, the company’s leaders consider every Keter employee a key part of one successful team.
Functional Agility
Every day, companies should review their operations relative to economic conditions, industry trends, and other factors. Sometimes, businesses must swiftly react to certain developments while staying proactive regarding others. Keter’s leaders maintain an agility focus, enabling individual and corporate teams to take timely action as needed.
Ironclad Accountability
Being accountable for one’s actions helps individuals (and businesses) to maintain their integrity. Keter’s leaders focus on delivering what’s promised to customers, industry partners, and other external entities.
Unwavering Respect
Keter has always maintained a strong focus on diversity. The company’s leaders ensure that every team member feels welcome, understands their value, and regards their workplace as a safe environment.
Keter’s 2023 Global Achievements
Keter’s global operations experienced steady growth in 2023. This large-scale expansion was partially due to additional direct-to-consumer (or DTC) online sales. Besides appearing on diverse eCommerce platforms, Keter’s products are available via the company’s targeted eCommerce channel.
Customers who enjoy shopping at retail stores also have plenty of options. With Keter’s products available in over 25,000 retail outlets, customers can choose from customized product lines and other targeted merchandise offerings.
Keter also made substantial progress on its recycling and “clean” electricity initiatives in 2023. The company continues to increase its percentage of recycled content in total production. An 8 percent reduction in “absolute” Scope 1 & 2 greenhouse gas emissions, improved operational efficiencies, and a switch to electricity suppliers that utilize renewable energy, are key steps toward Keter’s goals.
Better Business Accomplishments
Keter’s global operations maintain strict adherence to applicable laws, regulations, and other practices. In addition, Keter follows targeted internal policies and procedures regarding compliance, ethical conduct, conflict of interest, and anti-corruption practices. All Keter managers and team members receive training in the relevant compliance and ethical conduct protocols necessary to fulfill their position requirements.
Corporate Governance Infrastructure
As a global corporation, Keter currently operates in over 110 countries. The company’s corporate governance infrastructure adheres to optimal corporate governance and regulatory requirements in every applicable jurisdiction.
Ethical Conduct Expectations
Keter prioritizes an ethical company culture that inspires team members to embrace the company’s values and principles. In early 2021, Keter published its Code of Conduct in 12 languages, stating the company’s expectations for employees’ workplace conduct. All employees, including new hires, receive annual Code of Conduct training. In 2023, Keter updated and shared its global ethical conduct policies, offering targeted training to multiple groups.
Human Rights Policy Update
In 2023, Keter published an updated global human rights policy. The company communicated the policy’s content to its global organization and to relevant suppliers. All Keter team members received education and training to increase their knowledge of the importance of respect for human rights.
Specifically, Keter lawfully complies with (and often exceeds) applicable laws regarding team members’ work hours. The company also complies with relevant laws regarding team members’ terms and conditions of employment. When employees have concerns, Keter provides safe channels for raising those issues and achieving quick resolution with no fear of retaliation.
Information Security and Data Privacy
In 2023, Keter did not experience any information security breaches. Keter maintains a robust information security program while also keeping employees’ and other stakeholders’ personal information secure. The company’s precautions include:
- Rigorous adherence to applicable global regulations enhanced by internal data security protocols
- Global leadership team’s annual review of information security along with data privacy protocols
- A biannual survey of team members with high information exposure along with targeted actions that address identified gaps
- Business Continuity Planning programs integrating information security management
- Expanded number of continuously monitored computer systems
- Consistent penetration testing that ensures systemwide integrity
- Organization-wide data privacy training (including a new cybersecurity module in 2023)
Keter Makes Progress on Multiple Fronts
As a wide-ranging global organization, Keter’s sustainability goals extend to each region and country in which the company operates. Keter’s manufacturing plants continue to make steady progress in reducing production-related waste. To illustrate, the company collectively achieved its lowest waste levels, with 6 percent waste in 2023 compared to 20 percent in 2022.
Concurrently, Keter’s distribution networks closely monitor product demand. This helps ensure timely product delivery while decreasing greenhouse gas emissions from unnecessary vehicle travel. On the recycling front, Keter keeps increasing its percentage of recycled materials used in total production operations. And Keter’s 100 percent recyclable products provide materials for future sustainable production.
These successful tactics, plus Keter’s other sustainability strategies, keep the company at the forefront of its industry. In addition, Keter continues to innovate new products designed to enhance its global customers’ enjoyment of their homes and outdoor living spaces.