Modern American fine jewelry designer, Paul Morelli has built his career for over four decades and earned a reputation as a very talented designer for creating complex, spectacular and unique jewelry pieces.
Bright Beginnings
The Philadelphia-based jeweler was born into a design family when his father was the well-known costume designer for New York’s theater and opera. Morelli was already a boy immersed in the world of beautiful design and shortly after he started following his career path with a dream to become a well-established jewelry designer. After graduating from college in art, he started pursuing craft and jewelry-making skills with his friend. In 1976 Morelli was appointed to create a jewelry collection for fashion designer Giorgio di Sant’Angelo, which set him on a new journey and a start of making his own jewelry pieces. He sent his creations to smaller galleries along with more significant pieces to be displayed in art galleries in Boston and New York. It all has completely taken hold of him until the current day, while his passion for jewelry making is still growing. The Jewelry House of Paul Morelli operates to this day in the very same building, where the roots of Morelli’s family business started almost a century ago.
When the Jewels are Born
Today creative director Mr. Paul Morelli has a pristine studio in Philadelphia, where with help of a highly skilled and dedicated team of talented artists and craftsmen designs and produces all the exquisite jewelry from scratch to the final completion. A constantly evolving designer has the help of his own team of collaborators who assist to bring spectacular visual creations to life. His designs have great attention to detail, which can be seen in all of the complex and beautiful pieces, which are regularly called “little architectural monuments”. Morelli works mainly with diamonds and 18 K gold to create stunning designs influenced by the world of fashion. Each design starts with an initial drawing, which is transformed into a hand-carved mold or 3D printed model used to hand-cast the design. All of Paul Morelli’s fine jewelry pieces go through a strict process to ensure all products meet the highest standard of production. All of the creations are finished with stone setting and polishing after being carefully inspected by the designer before leaving his studio. Morelli works spontaneously on designing new pieces, that can change daily accordingly to his inspirations.
House of Paul Morelli
Mr. Morelli has currently an atelier and a studio in Philadelphia. His first boutique located on the famous Madison Avenue in New York has been opened in 2014. The in-store boutique is based in famous Bergdorf Goodman and others in selected high-end jewelry and fashion stores nationally. His successful business has been growing since 1982 and has been built into a highly reputable brand of ever-evolving magnificent jewelry. It is a company with future plans of expansion to other categories of products with the highest craftsmanship and modern technology. Luxury jewels are made to order in the tradition of European masters as timeless classic pieces along with signature pieces, which are reflecting current influences and trends. Morelli creates refined and intricate jewels that are contemporary and clean of line.
Dazzling states of the art
Elegant and diverse collections of jewelry pieces are marked by profound attention to detail. Whether it is a harmonious set of diamonds or romantic colorful creations, it is all about impressive workmanship, artistic technique with attention to detail that all are the hallmark of Morelli’s unique design. From the initial idea to the final and complete piece of art, each step of the making process takes place under careful supervision. Prominent jeweler prefers creating structured pieces and is famous for designing his Diamonds on Wire Collection, working with thin strands of white and yellow gold wire. Diamonds were used strategically as if gemstones were floating in the air. He is known for infusing subtle style and sophistication into each of his designs, which reflects his dedication to superior craftsmanship. Morelli typically features a unique combination of precious metals and gemstones of various types and shapes. His theory of wearing jewelry has to be appreciated from all angles, with the front-facing side as well to look upon from skin facing side.
Collections
Embodying the heart and soul of the designer’s creativity in art and fine jewelry, the Morelli Diamond Collection is a master’s final work. Adored by many collectors, each piece is indeed a testament to passion and commitment. Morelli Meditation Bells has risen to one of the iconic pieces, inspired by ancient amulets. Each golden bell rings with its own unique tone and comes in a variety of sizes and is adorned with precious stones. The elegance of the Unity Collection was influenced by love, the timeless collection is available in stunning necklaces, bracelets, and earrings. The Pebble Collection is a symphony of gemstones and gold. It is composed of four gold colors, yellow, white, pink, and black, and each pebble is a different shape. Celebration of eternal love was an inspiration to the Confetti Collection, where asymmetry in design combines with aesthetic balance. Varying diamond sizes and colors bring the Confetti collection to sparkling life. No two pieces in the collections are the same. The House of Morelli also offers an opportunity to create one-of-a-kind jewelry in direct consultation with the designer. Collaboration with individual clients has been a company’s signature since its establishment.