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FitBit Versa 2 smartwach
Is 12:30 the time or your step count?
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Ray-Ban Beat sunglasses
The best part of The Beatles doc? Lennon’s sick shades.
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Crest 3D white strips
Show up for the holidays with a diamond of a smile.
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Uniqlo U regular-fit jeans
Christophe Lemaire does denim right.
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iRobot Roomba 670 vacuum
The robot revolution is here, and it’s about to make holiday cleanup a cinch.
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J.Crew cashmere beanie
Take a style cue from all the Christmas trees.
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Luluelmon City Sweat jogger
These minty fresh sweats come with a warming sensation.
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Conway Airmega air purifier
Luxury air: the next frontier in perfecting your WFH setup.
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Comme des Garçons Homme Plus x Nike Edition Air Carnivore sneakers
Rare sneakers at an even rarer price.
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Shark Pet Plus cordless stick vacuum
Make vaccuuming a breeze.
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Ray-Ban Classic Aviator sunglasses
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Lululemon double pocket long sleeve overshirt
Toss on your raw denim and boots, we’ve got ourselves a certified workwear banger from… Lululemon???
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Smeg retro-style stand mixer
Mid-century design comes for your kitchen.
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Wallace & Barnes heritage fleece sweatpant
Turns out, they do make ’em like they used to.
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Nike Air Max 90 shoes
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Calvin Klein cotton stretch multipack boxer briefs
Undisputed underwear.
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Zojirushi Neuro Fuzzy rice cooker
An old faithful in rice cookers that delivers the perfect grains every single time.
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Ray-Ban State Street sunglasses
When your sunnies are so good you want to build the rest of your fit around them you’re doing something right.
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Lululemon City Sweat crew
Bet you didn’t know tie-dye could look so good in a neutral colorway.
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In Gold We Trust figaro chain ring
The new ball and chain.
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Insignia 55″ F40 4K UHD Smart TV
If you’re gonna binge watch some Netflix, go big!
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Blundstone Original 510 boot
Blundstones rarely go on sale, so don’t sleep on this chance to own everyone’s favorite slip-on boots at a discount.
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Adidas padded stand-up collar puffy jacket
Tis the season.
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Google Chromecast with Google TV
A search engine for your streaming.
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Oral-B iO 7 electric toothbrush
The easiest way to wipe years of cab sav residue off your teeth is now one of the cheapest, too.
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Nike Air Force 1 ’07 Craft sneakers
Upgraded classics.
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Fitbit Charge 5
The kind of data harvesting your body can get behind.
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Flint and Tinder 365 corduroy pants
Delicious corduroy in a super versatile slate gray.
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Briogeo shampoo and conditioner hair pack
A sulfate-free set we can’t get enough of.
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Adidas Adicolor Classics trefoil hoodie
Meet your next go-anywhere, do-anything hoodie.
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Bose QuietComfort 45 noise cancelling headphones
Slip these on when you’ve heard enough gripes about the overcooked stuffing.
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Tartan Blanket Co. recycled wool blanket
Bring some extra warmth to your living room.
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OOFOS OOahh slide sandal
Pro-level recovery slides to give your aching feet the rest they deserve.
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Tom Ford Oud Wood eau de parfum
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Danner Cloud Cap boots
Turn trudging through snow into a walk in the park.
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Elmer Gloves Gore-Tex mittens
Your hands deserve a dope puffer jacket of their own.
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Sorel Caribou winter boot
This is how you win winter.
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Cardon ultimate skincare set
Cardon recently expanded its Korean skincare offerings, adding face masks and an eye cream. You can get both of those in this set, along with the brand’s classic cleanser, SPF moisturizer, and soothing gel hydrator. It makes a terrific gift for a budding grooming enthusiast—or a perfectly passive aggressive plea to the guy who needs to step it up. Score your first set 50% off with the code “BFSET50”.
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Nordstrom twisted flat long chain necklace
Bedeck your neck.
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Adidas cuff fold beanie
Defeat cold ears.
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Meridian groin trimmer
Here’s to a nick-free year down under: With the code “CYBERDAY” you can take 30% off Meridian’s groin trimmer, the only tool you’ll need to ensure you always end up with as smooth a shave as possible—no matter how treacherous the terrain.
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Nike Air Vapormax 2021 FK shoes
Futuristic bangers.
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John Elliott salt wash cotton beach hoodie
The winter layer you need under every topcoat, down jacket, and puffy vest.
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PowerXL 10qt dual basket air fryer
Double the fries.
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Nike Sportswear Therma-FIT Repel reversible jacket
Puffer season is officially upon us.
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Everlane organic cotton crew tee
Swap this in for a basic white tee and your fit will instantly feel a little elevated and refined.
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Microsoft Surface Pro 7
In this case, beauty is surface deep.
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Adidas Busenitz shoes
Modern classics.
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Sony WH-1000XM4 noise cancelling headphones
Slip ’em on when Uncle Craig starts talking politics.
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Levi’s sherpa trucker jacket
Rugged and timeless.
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Adidas Adicolor Classics SST quilted track pants
Your go-to track pants, beefed up to battle the cool January air.
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Panasonic Arc5 electric shaver
Our all-time favorite electric foil shaver rarely goes on sale. Even if it weren’t the holidays, that’d be reason enough to celebrate.
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D.S. & Durga Notorious Oud eau de parfum
A spicy ode to the power of oud from the Brooklyn-based scent obsessives you know and love.
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Levi’s 501 original fit jeans
Nothing beats the original blue jean.
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Staub Ceramic baking dish set (2-piece)
The only duo of dishes you need to house a signature leftovers-stuffed casserole.
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Nike SB Bruin React skate shoe
Just an absolute chef’s kiss colorway.
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Mr. Coffee iced coffee maker
Stop overpaying on your venti.
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Kiehl’s Facial Fuel energizing face wash
“Don’t talk to me until I’ve had my morning face wash!”
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SeaVees Mammoth boot
These joints hit that sweet spot between sneaker and boot that so many others miss.
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Ray-Ban 50mm Wayfarer sunglasses
Classic James Dean cool for one hell of a price.
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Timex Weekender watch
When you want the most watch for the least money, all roads lead to Timex.
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Pendleton Shetland wool sweater
Everyone needs a good, classic wool sweater.
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Nike Everyday Plus cushioned tie-dye crew socks (2 Pairs)
Just because socks are basics doesn’t mean they have to be basic, you know what we mean?
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SimpleHuman trash can
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Bather shibori swim shorts
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J.Crew solid cashmere scarf
You need one great scarf to get you through the winter. Make this one yours.
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FitBit Versa 2 smartwach
Is 12:30 the time or your stepcount?
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Helix Midnight Luxe Hybrid mattress (was $1949, now $200 off with code “CMSALE200”)
Nab our all-around favorite mattress—plus a complimentary set of Helix’s dream pillows—for $200 off with the code “BFSALE200″ at checkout.
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Manastash MT. Gorilla fleece jacket
Fluffy, fleecy goodness.
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Brooklinen luxe core sheet set (was $175, now 20% off)
Brooklinen’s Luxe sheets are made from sateen, a slightly slick cotton that feels like what you’d expect to encounter at a fancy hotel.
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Seiko stainless steel solar watch
Snag some premium Japanese engineering for your wrist at a steep discount.
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The Winter 2021 Best Stuff Box
Let’s be frank: our quarterly Best Stuff Box is already a ludicrous deal. (Over $200 worth of goods for 50 bucks? Please.) This week, though, it’s getting even better. Because right now we’re offering you either $150 worth of extra items, or half off your first subscription—entirely your choice. No matter what you decide, you’ll be walking away with a two fat fistfuls of ultra-luxe grooming products ready-made to revamp your regimen.
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Adidas Samba sneaker
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Smeg 4-slot toaster
Smeg’s coveted retro-style appliances don’t often go on sale, so you’d better hop on this deal while you can.
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Nike Sportswear Heritage86 adjustable cap
Nike does normcore very well.
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Bose Sport Earbuds
These sweat-proof, bass-thumping buds will help you excel in the gym.
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Vitamix A2300 Ascent Series Smart Blender
Juice smarter, not harder.
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All-Clad D3 Stainless Cookware, 12-Inch fry pan with lid
Used in high-end kitchens all over the world, so you can elevate your home cooking into fine dining territory.
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J.Crew midweight denim work shirt
Midweight denim for a heavyweight style champ.
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SodaStream terra sparkling water maker
Never go uncarbonated again.
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Ergatta Rower
The super-sleek Ergatta is the rare piece of workout equipment that actually looks good over in the corner of your living room.
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Nike Killshot OG sneakers
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Tom Ford Oud Wood eau de parfum
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J.Crew Ludlow slim-fit unstructured English wool blazer
Still one of the absolute best deals in affordable suiting.
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Furbo dog camera
Keep an eye on your loveable furball whenever you’re away (and toss them a treat if they’re being good).
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Sebago “Dan” polaris loafers
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J.Crew Ludlow topcoat in Irish wool
A proper top coat is the pièce de résistance to any good winter fit.
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Tonal home gym digital weight system
The best time of the year to splurge on this sleek magnetic resistance weight system is right now.
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Calvin Klein Ck One eau de toilette
The citrus-y classic still smells as alluring as it did during its late-’90s heyday.
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Hunter Original waterproof Chelsea rain boot
The original rain boots you know and love, now in an easier-to-wear height.
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Everlane waffle long-sleeve crew tee
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Nike Waffle One sneakers
Slime green: the color you desperately need in your closet right now.
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Brooklinen waffle bath towel (set of 2) (was $65, now 20% off)
If you’ve yet to experience the cozy, drying excellence of waffle knit towels, now’s the time.
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Abercrombie & Fitch 90s oversized Oxford shirt
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Adidas Adilette comfort slides
The only slides that really matter.
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J.Crew rugged merino rugby sweater
Looks good on it’s own, looks great layered over a button-down and tie.
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Wales Bonner tracksuit zip-up sweater
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Bodum Brazil French press
A classic brewing method that delivers a rich, full-bodied cup.
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Gitman Vintage high density twill shirt
Paired with a beefy cable-knit cardigan and tortoiseshell frames, this’ll bring a little professorial flair to your holiday fits.
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Drake’s rugby polo
Wear under a blazer and jeans for full effect.
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Dockers classic fit easy khaki pants
Easily the best khakis you’ll find for under $30.
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J.Crew camp socks
Summer camp was never actually this cool, was it?
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Lodge 10/25″ cast iron skillet
Your steaks deserve better.
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Salt & Stone natural eucalyptus & sandalwood deodorant set
Better you hear it from us than learn the hard way: Nobody wants to cuddle with you when your pits stink.
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J.Crew single-pleat 10-wale corduroy pant
There’s only one word to describe these cords: delicious.
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Ray-Ban Original Wayfarer sunglasses
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GQ Big Fits, Long Reads T-shirt
You heard it here first, friend.
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Oral-B Smart 1500 electric toothbrush
Make every day a spa day for your teeth.
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The North Face ThermoBall traction water resistant slipper
House shoes that’ll make your feet feel like they’re resting next to a roaring fire.
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Molly Goddard “Gene” fair isle wool sweater
One-up your wacky aunt.
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Le Creuset Sauteuse 3.5 qt.
Heirloom-level cookware.
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Nike Sportswear classic fleece pullover hoodie
A sunny counterpoint to all the black and gray you tend to wear this time of year.
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A.P.C. Petit Standard jean
A.P.C.’s assortment of Japanese denim is considered gateway selvedge for a reason.
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Astorflex Bitflex chelsea boots
Give your trusty blue jeans a new best friend.
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Seiko 5 SNXL72 automatic watch
Nothing beats the flash of a slick gold watch.
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Misen Santoku knife
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Todd Snyder + Champion midweight pocket sweatshirt
The only thing you should be wearing post-Thanksgiving dinner.
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Casper Wave Hybrid mattress, queen
Your back and wallet will thank you profusely.
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Nike Sportswear Club Fleece joggers
The official pants of champions like Muhammad Ali and Rocky Balboa.
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GQ 8-Ball hoodie
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Floyd bed frame
That bed frame you’ve seen constantly on social media.
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The Sill Pet Friendly Duo
When it’s too bitter to go outside, you’ll be glad to have some fresh greenery to keep you company at home.
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Amazon Fire TV stick
So many shows, so little time.
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Beams Plus Gim Edition bespoke Fair Isle cricket vest
Wear this to Thanksgiving dinner and you won’t have to talk about anything else.
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Nike everyday cotton stretch boxer briefs (3-pack)
No more midday shimmy.
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Nike Sportswear Club Fleece crew
You know what looks good with Club Fleece? Even more Club Fleece.
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Philips Norelco Series 5000 electric trimmer
Sick of fielding passive agressive comments from your cousins about your five o’clock shadow? Here’s the solution.
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Save The Duck “Lewis” water repellent puffer jacket
A slick puffer like this goes especially hard with a cozy hoodie and a freaky beanie.
