WHEN HARD WORK AND TALENT COEXIST

Vikki SOTA is among the vanguard of modern hip-hop, without question, but it doesn’t come at the expense of his humility. This is an artist and entrepreneur who’s deep in modern life, not remote, and you hear that reality reflected in his music. You see reflected in his decision making, as well – this young man, who worked two jobs to support himself during his college years, owns his own studio and has made wise investments for his future.

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Vikki SOTA doesn’t simply come off as a talented young man, he is much more the sort who eats, sleeps, dreams, and does nothing but obsess over his passions until they are fulfilled. This sort of singular drive can serve as the fuel for accomplishing great things.

He’s fed on those passions enough that they helped sharpen his popular single “Run Up My Bands” and pumped its accompanying video full of style and attitude without ever sacrificing the substance. It’s that final ingredient that, ultimately, sets SOTA apart from others. This same hunger for creating propelled Vikki SOTA deep into sessions for his upcoming EP, Genesis. Genesis is certain to stun even the most cynical listeners and will be a unique sound, different from SOTA’s previous singles.

This passion will also ensure his continued relevancy. “Run Up My Bands” is wildly contemporary and will likely retain its modern sound for some time to come, but what relevance means here goes beyond that. His music and actions speak in a language we have all come to know, the language of youthful confidence reaching out for others, for material success, and popping with energy. It’s the voice of youth. The added impressive quality underlying SOTA’s work, however, is the wisdom of a much older and seasoned perspective that deepens its overall value.

He’s on a scorching run to begin his professional life and it’s hard to see it ending anytime soon. SOTA has growing ranks of admirers, without question, but there isn’t even a sign of any lull in his work. He’s meeting life’s challenges across the board and advancing his art a little more every day. It isn’t hard to imagine him collaborating with a host of talented cohorts over the coming years, merging forces with others like him. He’ll remain a force on his own though for as long as he likes. Through the changing seasons of life, time always marches onward. SOTA understands this truth. His unstoppable inner drive pushing him towards success is life-affirming and a positive role model for us all.

Rachel Townsend

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